Title: The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company / Edition 1, Author: Joseph A. Michelli
Title: SPIN Selling / Edition 1, Author: Neil Rackham
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Title: Winning with Customers: A Playbook for B2B / Edition 1, Author: D. Keith Pigues
Title: Slave in A Box: The Strange Career of Aunt Jemima / Edition 1, Author: Maurice M. Manring
Title: Be Our Guest: Perfecting the Art of Customer Service (Revised and Updated Edition) / Edition 10, Author: Disney Institute
Title: Positioning: The Battle for Your Mind / Edition 1, Author: Al Ries
Title: The Experience Economy, Updated Edition, Author: B. Joseph Pine
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Title: Value Proposition Design: How to Create Products and Services Customers Want / Edition 1, Author: Alexander Osterwalder
Title: The Hidden Persuaders, Author: Vance Packard
Title: Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media / Edition 6, Author: Ronald D. Smith
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Title: Advertising and Public Relations Law / Edition 3, Author: Carmen Maye
Explore Series
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Title: The New Solution Selling: The Revolutionary Sales Process that is Changing the Way People Sell / Edition 2, Author: Keith Eades
Title: Tourist Customer Service Satisfaction: An Encounter Approach / Edition 1, Author: Francis Noe
Title: Professional Practice for Interior Designers / Edition 6, Author: Christine M. Piotrowski
Title: Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives / Edition 1, Author: Keith Rosen
Title: The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources / Edition 1, Author: Neil Rackham
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Title: Understanding A3 Thinking: A Critical Component of Toyota's PDCA Management System / Edition 1, Author: Durward K. Sobek II.
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Title: How to Get Ideas / Edition 2, Author: Jack Foster
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Title: The Elusive Fan: Reinventing Sports in a Crowded Marketplace / Edition 1, Author: Ben Ryan Shields
Title: The Power of Persuasion: How We're Bought and Sold / Edition 1, Author: Robert Levine

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