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Title: Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing: English-German / Englisch-Deutsch / Edition 1, Author: Wolfgang J. Koschnick
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Standard Dictionary of…
by Wolfgang J. Koschnick
Hardcover $155.99
Title: Advertising Compliance Law: Handbook for Marketing Professionals and Their Counsel / Edition 1, Author: John Lichtenberger
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Advertising Compliance Law:…
by John Lichtenberger
Hardcover $95.00
Title: Emotion in Advertising: Theoretical and Practical Explorations, Author: Stuart Agres
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Emotion in Advertising:…
by Stuart Agres, Tony M. Dubitsky, Julie A. Edell
Hardcover $95.00
Title: Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print / Edition 1, Author: Ronald C. Harding
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Making Creativity Accountable:…
by Ronald C. Harding
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Hardcover $85.00
Title: The Age of Manipulation: The Con in Confidence, The Sin in Sincere / Edition 1993, Author: Wilson Bryan Key
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The Age of Manipulation: The…
by Wilson Bryan Key
Paperback $20.95
Title: Pictorial Metaphor in Advertising / Edition 1, Author: Charles Forceville
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Pictorial Metaphor in…
by Charles Forceville
Hardcover $230.00
Title: Building Brands Directly: Creating Business Value from Customer Relationships, Author: Stewart Pearson
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Building Brands Directly:…
by Stewart Pearson
Hardcover $89.00
Title: The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity / Edition 1, Author: Paul Bruthiaux
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The Discourse of Classified…
by Paul Bruthiaux
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Hardcover $200.00
Title: The Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement and Political Mobilization / Edition 1, Author: Christian Lahusen
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The Rhetoric of Moral Protest:…
by Christian Lahusen
#76 in Series
Hardcover $210.00
Title: The Great American Blow-Up: Puffery in Advertising and Selling / Edition 2, Author: Ivan L. Preston
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The Great American Blow-Up:…
by Ivan L. Preston
Paperback $19.95
Title: Disruption: Overturning Conventions and Shaking Up the Marketplace / Edition 1, Author: Jean-Marie Dru
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Disruption: Overturning…
by Jean-Marie Dru
#1 in Series
Hardcover $58.00
Title: Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector / Edition 1, Author: Aino Halinen
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Relationship Marketing in…
by Aino Halinen
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Hardcover $350.00
Title: Values, Lifestyles, and Psychographics / Edition 1, Author: Lynn R. Kahle
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Values, Lifestyles, and…
by Lynn R. Kahle, Larry Chiagouris
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Hardcover $180.00
Title: Measuring Advertising Effectiveness / Edition 1, Author: William D. Wells
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Measuring Advertising…
by William D. Wells
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Hardcover $180.00
Title: Selling Words: Free Speech in a Commercial Culture, Author: R. George Wright
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Selling Words: Free Speech in…
by R. George Wright
#79 in Series
Hardcover $89.00
Title: Under the Radar: Talking to Today's Cynical Consumer / Edition 1, Author: Jonathan Bond
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Under the Radar: Talking to…
by Jonathan Bond, Richard Kirshenbaum
#2 in Series
Hardcover $76.00
Title: Truth, Lies, and Advertising: The Art of Account Planning / Edition 1, Author: Jon Steel
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Truth, Lies, and Advertising:…
by Jon Steel
#3 in Series
Hardcover $50.00
Title: Pictorial Metaphor in Advertising / Edition 1, Author: Charles Forceville
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Pictorial Metaphor in…
by Charles Forceville
Paperback $63.99
Title: How Advertising Works: The Role of Research / Edition 1, Author: John Philip Jones
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How Advertising Works: The…
by John Philip Jones
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Paperback $151.00
Title: Creative Company: How St. Luke's Became
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Creative Company: How St. Luke…
by Andy Law, Andy Open Law
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Hardcover $50.00

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