While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today's competitive business environment. In order to achieve this goal, you need to think through the growth challenges your organization faces and follow a detailed approach that will allow you to uncover, understand, and capture potential growth opportunities.

In The Granularity of Growth, Patrick Viguerie and Sven Smit—partners in McKinsey&Company's strategy practice—along with Mehrdad Baghai, coauthor of the bestselling The Alchemy of Growth, will show you how to do this and much more.

Based on an extensive quantitative study of corporate growth, this reliable resource offers powerful new insights on how companies can excel in this essential endeavor. It skillfully demonstrates the problem with the broad-brush way that many modern companies describe their business opportunities—"China is where the action is" or "Aging will generate increased demand for healthcare"—and discusses how real growth can be found at a much more granular level, in "pockets of opportunity" within all industries.

Divided into three comprehensive parts, each section of this book is devoted to one of the key decisions you'll need to make in order to drive and sustain granular growth at scale.

• I) Your growth ambition: Sustaining superior value creation in the long run requires companies to choose either to grow or to go. If you choose to grow, here's where you'll learn how granularity allows you to gain real insight into the sources of growth and enables robust growth benchmarking relative to one's peers.

• II) Your growth direction: Moving your portfolio in pursuit of growth is more common and less risky than you think and is where real value is derived. Here, you'll become familiar with a new framework that provides a rigorous basis for setting your growth strategy and deciding on growth initiatives over multiple horizons.

• III) Your growth architecture: To wire your organization for growth, you must enable it to make more granular growth choices while maintaining the benefits of scale. Here you'll discover an approach for ensuring your organizational model is consistent with your granular growth strategy.

Written in an engaging and informative style, The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow sospectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.