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Title: Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them, Author: Michael J. Silverstein
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Trading Up: Why Consumers Want…
by Michael J. Silverstein, Neil Fiske, John Butman
eBook $12.99
Title: The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market, Author: Michael Treacy
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The Discipline of Market…
by Michael Treacy, Fred Wiersema
eBook $13.99
Title: Managing Customer Value: Creating Quality and Service That Customers Can Se, Author: Bradley Gale
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Managing Customer Value:…
by Bradley Gale
eBook $15.99
Title: The Economics of Quality, Grades and Brands (Routledge Revivals), Author: Peter Bowbrick
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The Economics of Quality,…
by Peter Bowbrick
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eBook $22.49 $29.99 Current price is $22.49, Original price is $29.99.