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Title: The Sponsor: Notes on Modern Potentates, Author: Erik Barnouw
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The Sponsor: Notes on Modern…
by Erik Barnouw
eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Advertising to Children on TV: Content, Impact, and Regulation, Author: Barrie Gunter
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Advertising to Children on TV:…
by Barrie Gunter, Caroline Oates, Mark Blades
eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Marketing the Public Sector: Promoting the Causes of Public and Nonprofit Agencies, Author: Seymour H. Fine
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Marketing the Public Sector:…
by Seymour H. Fine
eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Political Campaigning in Referendums: Framing the Referendum Issue, Author: Holli A. Semetko
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Political Campaigning in…
by Holli A. Semetko, Claes H. de Vreese
eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Deceptive Advertising: Behavioral Study of A Legal Concept, Author: Jef Richards
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Deceptive Advertising:…
by Jef Richards
Explore Series
eBook $44.99 $59.95 Current price is $44.99, Original price is $59.95.
Title: Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Author: Arthur Asa Berger
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Ads, Fads, and Consumer…
by Arthur Asa Berger
eBook $45.50
Title: Marketing and Advertising Law in a Process of Harmonisation, Author: Ulf Bernitz
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Marketing and Advertising Law…
by Ulf Bernitz (Editor), Caroline Heide-Jørgensen (Editor)
Explore Series
eBook $46.49 $49.45 Current price is $46.49, Original price is $49.45.
Title: Buyways: Billboards, Automobiles, and the American Landscape, Author: Catherine Gudis
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Buyways: Billboards,…
by Catherine Gudis
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eBook $46.49 $61.99 Current price is $46.49, Original price is $61.99.
Title: Values, Lifestyles, and Psychographics, Author: Lynn R. Kahle
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Values, Lifestyles, and…
by Lynn R. Kahle (Editor), Larry Chiagouris (Editor)
eBook $46.49 $61.99 Current price is $46.49, Original price is $61.99.
Title: Research in Media Promotion, Author: Susan Tyler Eastman
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Research in Media Promotion
by Susan Tyler Eastman (Editor)
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eBook $46.49 $61.99 Current price is $46.49, Original price is $61.99.
Title: Advertising Progress: American Business and the Rise of Consumer Marketing, Author: Pamela Walker Laird
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Advertising Progress: American…
by Pamela Walker Laird
#14 in Series
eBook $46.99 $62.00 Current price is $46.99, Original price is $62.00.
Title: Sex in Advertising: Perspectives on the Erotic Appeal, Author: Tom Reichert
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Sex in Advertising:…
by Tom Reichert (Editor), Jacqueline Lambiase (Editor)
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eBook $47.49 $62.95 Current price is $47.49, Original price is $62.95.
Title: Going Dirty: The Art of Negative Campaigning, Author: David Mark
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Going Dirty: The Art of…
by David Mark
eBook $47.50
Title: Pictorial Metaphor in Advertising, Author: Charles Forceville
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Pictorial Metaphor in…
by Charles Forceville
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: Advertising Exposure, Memory and Choice, Author: Andrew A. Mitchell
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Advertising Exposure, Memory…
by Andrew A. Mitchell (Editor)
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: Persuasive Imagery: A Consumer Response Perspective, Author: Linda M. Scott
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Persuasive Imagery: A Consumer…
by Linda M. Scott (Editor), Rajeev Batra (Editor)
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: Feminist Perspectives on Advertising: What's the Big Idea?, Author: Dunja Antunovic
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Feminist Perspectives on…
by Dunja Antunovic (Contribution by), Li Chen (Contribution by), Janice Marie Collins (Contribution by), Patricia G. Davis (Contribution by), Grace Diabah (Contribution by)
eBook $49.00

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