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Title: Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get from their Current Advertising, Author: Bill Glazer
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Outrageous Advertising That's…
by Bill Glazer, Dan Kennedy (Contribution by)
eBook $10.99 $11.99 Current price is $10.99, Original price is $11.99.
Title: Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America, Author: Lawrence R. Samuel
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Freud on Madison Avenue:…
by Lawrence R. Samuel
eBook $22.49 $29.95 Current price is $22.49, Original price is $29.95.
Title: The Interplay of Truth and Deception: New Agendas in Theory and Research, Author: Matthew S. McGlone
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The Interplay of Truth and…
by Matthew S. McGlone (Editor), Mark L. Knapp (Editor)
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eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: The Age of Manipulation: The Con in Confidence, The Sin in Sincere, Author: Wilson Bryan Key
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The Age of Manipulation: The…
by Wilson Bryan Key
eBook $14.99 $19.99 Current price is $14.99, Original price is $19.99.
Title: The Marketing Power of Emotion, Author: John O'Shaughnessy
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The Marketing Power of Emotion
by John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
eBook $43.49 $57.99 Current price is $43.49, Original price is $57.99.
Title: Do Political Campaigns Matter?: Campaign Effects in Elections and Referendums, Author: David M. Farrell
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Do Political Campaigns Matter?…
by David M. Farrell (Editor), Rüdiger Schmitt-Beck (Editor)
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eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business, Author: Phil Dusenberry
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One Great Insight Is Worth a…
by Phil Dusenberry
eBook $4.99
Title: Fashionable Childhood: Children in Advertising, Author: Annamari Vänskä
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Fashionable Childhood:…
by Annamari Vänskä, Eva Malkki (Translator)
eBook $31.49 $33.25 Current price is $31.49, Original price is $33.25.
Title: 151 Quick Ideas for Advertising on a Shoestring, Author: Jean Joachim
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151 Quick Ideas for…
by Jean Joachim
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eBook $11.99 $15.95 Current price is $11.99, Original price is $15.95.
Title: Values, Lifestyles, and Psychographics, Author: Lynn R. Kahle
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Values, Lifestyles, and…
by Lynn R. Kahle (Editor), Larry Chiagouris (Editor)
eBook $46.49 $61.99 Current price is $46.49, Original price is $61.99.
Title: The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity, Author: Paul Bruthiaux
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The Discourse of Classified…
by Paul Bruthiaux
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eBook $149.99 $199.99 Current price is $149.99, Original price is $199.99.
Title: The Comprehension and Miscomprehension of Print Communication, Author: Jacob Jacoby
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The Comprehension and…
by Jacob Jacoby, Wayne D. Hoyer
eBook $17.99 $23.99 Current price is $17.99, Original price is $23.99.
Title: Pick Me: Breaking Into Advertising and Staying There, Author: Nancy Vonk
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Pick Me: Breaking Into…
by Nancy Vonk, Janet Kestin
eBook $13.49 $17.99 Current price is $13.49, Original price is $17.99.
Title: Applying Social Cognition to Consumer-Focused Strategy, Author: Frank R. Kardes
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Applying Social Cognition to…
by Frank R. Kardes (Editor), Paul M. Herr (Editor), Jacques Nantel (Editor)
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eBook $36.99 $48.95 Current price is $36.99, Original price is $48.95.
Title: Modern Advertising and the Market for Audience Attention: The US Advertising Industry's Turn-of-the-Twentieth-Century Transition, Author: Zoe Sherman
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Modern Advertising and the…
by Zoe Sherman
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eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Going Dirty: The Art of Negative Campaigning, Author: David Mark
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Going Dirty: The Art of…
by David Mark
eBook $47.50
Title: Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016, Author: Darrell M. West
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Air Wars: Television…
by Darrell M. West
eBook $39.49 $52.00 Current price is $39.49, Original price is $52.00.
Title: Visual Marketing: From Attention to Action, Author: Michel Wedel
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Visual Marketing: From…
by Michel Wedel (Editor), Rik Pieters (Editor)
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eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan, Author: Sally J. Patterson
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Strategic Communications for…
by Sally J. Patterson, Janel M. Radtke
eBook $63.00
Title: Advertising and the Mind of the Consumer: What works, what doesn't and why, Author: Max Sutherland
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Advertising and the Mind of…
by Max Sutherland
eBook $37.49 $49.99 Current price is $37.49, Original price is $49.99.

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