Title: Originals: How Non-Conformists Move the World, Author: Adam Grant
Title: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, Author: W. Chan Kim
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Title: The Digital Transformation Playbook: Rethink Your Business for the Digital Age, Author: David Rogers
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Title: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, Author: Al Ramadan
Title: Beyond the Idea: How to Execute Innovation in Any Organization, Author: Vijay Govindarajan
Title: Mapping Innovation (PB), Author: Greg Satell
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Title: Product Management For Dummies, Author: Brian Lawley
Title: What Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services, Author: Anthony Ulwick
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Title: The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne, Author: W. Chan Kim
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Title: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand, Author: Al Ries
Title: The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success, Author: Carmine Gallo
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Title: Hit Makers: How to Succeed in an Age of Distraction, Author: Derek Thompson
Title: The McGraw-Hill 36-Hour Course Product Development, Author: Andrea Belz
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Title: Building Strong Brands, Author: David A. Aaker
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Title: Baked In: Creating Products and Businesses That Market Themselves, Author: Bogusky
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