Title: Winning at New Products: Creating Value Through Innovation, Author: Robert G. Cooper
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Title: What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough Products and Services, Author: Anthony Ulwick
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Title: The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne, Author: W. Chan Kim
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Title: The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit, Author: William Higham
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Title: The McGraw-Hill 36-Hour Course Product Development, Author: Andrea Belz
Explore Series
eBook $16.99 $22.50 Current price is $16.99, Original price is $22.50.
Title: The Lean Machine: How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development, Author: Dantar P. Oosterwal
Title: The Inventor's Bible, Fourth Edition: How to Market and License Your Brilliant Ideas, Author: Ronald Louis Docie Sr.
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