This book is much more than just a history of the high-quality cameras and lenses that have made the Nikon brand a household name; it is also a chronicle of the birth of this most famous of Japanese photography equipment manufacturers and the way in which it has evolved over 100 years to keep abreast of advances in technology and ahead of the competition. This fully updated and expanded third edition is heavily illustrated throughout with rare archive material from around the world, and augmented by a feast of original shots and pictures of the cameras in use. The text is backed up by extensive appendices containing everything the avid Nikon collector needs to know. A celebration of the birth of this most famous of Japanese photography equipment manufacturers Nikon 2017 was the 100th Anniversary of Nikon. Fully updated and expanded third edition for 2018.