Table of Contents

Architectures of display: An introduction PART I Displaying Modernity 1. "A world of furniture:" The making of the late Victorian furniture shop 2. Displaying dreams: Model interiors in British department stores, 1890–1914 3. Home economies: The T. Eaton Company’s Thrift House, 1926–1950 4. The art of window display: Cross- promotion at Bonwit Teller and MoMA 5. William Pahlmann and the department store model room, 1937–1942 6. Baroque lines in a modern world: The retail displays of Dorothy Draper PART II Technologies of Display 7. "The Age of Show Windows" in the American department store: Techniques and technologies of attraction at the turn of the twentieth century 8. Drawing power: Show window display design in the USA, 1900s– 1930s 9. Automatic show windows: Frederick Kiesler’s retail technology and American consumer culture 10. Prop art: Harald Szeemann and the Warenhaus Gebrüder Loeb AG, Bern 11. From retail stores to real- time stories: Displaying change in an age of digital manufacturing PART III Contested Identities/ Contested Displays 12. Exotics to erotics: Exploring new frontiers of desire within Parisian department store décors 13. Dovetailed displays: Show windows, habitat dioramas, and bird hats 14. Department stores and their display windows during the prewar Third Reich: Prevailing within a hostile Nazi consumer culture 15. The cultured corporation: Art, architecture and the postwar office building 16. "Knife/ Fork/ Spoon:" The Walker Art Center and the design and display of "Contour" sterling flatware service, 1949–1951 17. Galerías Preciados (1943–1975): A Spanish cathedral of consumption and its display strategies during the Franco years