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Title: Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer, Author: Simon Partner
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Assembled in Japan: Electrical…
by Simon Partner
eBook $37.49 $49.95 Current price is $37.49, Original price is $49.95.
Title: Brands and Brand Management: Contemporary Research Perspectives, Author: Barbara Loken
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Brands and Brand Management:…
by Barbara Loken (Editor), Rohini Ahluwalia (Editor)
Explore Series
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: The Reality of Virtuality: Harness the Power of Virtual Reality to Connect with Consumers, Author: Kirsten Cowan
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The Reality of Virtuality:…
by Kirsten Cowan, Seth Ketron, Alena Kostyk
eBook $46.99
Title: Social Marketing: Principles and Practice for Delivering Global Change, Author: Gerard Hastings
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Social Marketing: Principles…
by Gerard Hastings, Christine Domegan
eBook $46.49 $61.99 Current price is $46.49, Original price is $61.99.
Title: Advertising and Consumer Society: A Critical Introduction, Author: Nicholas Holm
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Advertising and Consumer…
by Nicholas Holm
eBook $32.49 $42.95 Current price is $32.49, Original price is $42.95.
Title: Scaling Customer Success: Building the Customer Success Center of Excellence, Author: Chitra Madhwacharyula
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Scaling Customer Success:…
by Chitra Madhwacharyula, Shreesha Ramdas
eBook $26.49 $34.99 Current price is $26.49, Original price is $34.99.
Title: International marketing in times of sustainability and digitalization, Author: Erika Graf
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International marketing in…
by Erika Graf
eBook $38.99
Title: Success and Ethics: Implementation and Measurements of Ethical Principles in Management, Author: Georg F. Sievers
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Success and Ethics:…
by Georg F. Sievers
Explore Series
eBook $28.99
Title: Identity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling, Author: Christoph Burmann
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Identity-Based Brand…
by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein
eBook $29.99 $39.99 Current price is $29.99, Original price is $39.99.
Title: Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns, Author: Hanne Knight
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Digital Marketing in Practice:…
by Hanne Knight, Lizette Vorster
eBook $39.99 $49.99 Current price is $39.99, Original price is $49.99.
Title: Digital Pricing: A Guide to Strategic Pricing for the Digital Economy, Author: Frank Frohmann
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Digital Pricing: A Guide to…
by Frank Frohmann
Explore Series
eBook $48.99 $64.99 Current price is $48.99, Original price is $64.99.
Title: Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies, Author: Eleonora Cattaneo
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Managing Luxury Brands: A…
by Eleonora Cattaneo (Editor)
eBook $39.99 $49.99 Current price is $39.99, Original price is $49.99.
Title: Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits, Author: Rachel Lawes
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Using Semiotics in Marketing:…
by Rachel Lawes
eBook $33.59 $41.99 Current price is $33.59, Original price is $41.99.
Title: Crisis Communication Strategies: Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations, Author: Amanda Coleman
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Crisis Communication…
by Amanda Coleman
eBook $31.19 $38.99 Current price is $31.19, Original price is $38.99.
Title: Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty, Author: Antonia Wade
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Transforming the B2B Buyer…
by Antonia Wade
eBook $33.59 $41.99 Current price is $33.59, Original price is $41.99.
Title: Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification, Author: Greg Jarboe
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Digital Marketing Fundamentals…
by Greg Jarboe, Matt Bailey, Michael Stebbins
eBook $27.00
Title: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape, Author: Keith A. Quesenberry Messiah College; author of Social Media Strategy: Marketing and Advertising
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Brand Storytelling: Integrated…
by Keith A. Quesenberry Messiah College; author of Social Media Strategy: Marketing and Advertising, Michael K. Coolsen
eBook $29.00
Title: SilverComm: Marketing Practices and Messages for the Age of Aging, Author: Anne M. Cooper
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SilverComm: Marketing…
by Anne M. Cooper, Young Joon Lim
eBook $29.00
Title: Role of Social Marketing in Social Enterprises: The Case of Gawle, Author: Muhammad Farhan
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Role of Social Marketing in…
by Muhammad Farhan
eBook $38.99 $51.99 Current price is $38.99, Original price is $51.99.
Title: Tech SEO Guide: A Reference Guide for Developers and Marketers Involved in Technical SEO, Author: Matthew Edgar
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Tech SEO Guide: A Reference…
by Matthew Edgar
eBook $26.49 $34.99 Current price is $26.49, Original price is $34.99.

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