This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
1128692011
The Wine Wars: The Mondavi Affair, Globalisation and "Terroir"
This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
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The Wine Wars: The Mondavi Affair, Globalisation and "Terroir"
170The Wine Wars: The Mondavi Affair, Globalisation and "Terroir"
170Paperback(1st ed. 2006)
$54.99
54.99
In Stock
Product Details
ISBN-13: | 9781349280469 |
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Publisher: | Palgrave Macmillan UK |
Publication date: | 12/02/2015 |
Edition description: | 1st ed. 2006 |
Pages: | 170 |
Product dimensions: | 5.51(w) x 8.50(h) x (d) |
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