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CHAPTER 1

1. A Humbling Start

In an attempt to generate interest for their inaugural season, the Flyers planned a parade down Broad Street in 1967 after the team returned from training camp in Quebec City.

It seemed like a good idea at the time, but it turned into a dud. The players and club personnel sat in open convertibles, waving to the crowd.

Problem was, only about 25 people showed up. That wasn't shocking because Philadelphia had a checkered past in terms of supporting major and minor league hockey teams.

"There were more people in the parade than there were people watching it," defenseman Joe Watson, an original Flyer, said in a 2017 interview. "I said, 'Hell, we're not going to be here very long.' One fan gave me the finger and said, 'You'll be in Baltimore in six months!'"

Welcome to the City of Brotherly Love, guys.

"I thought it meant you're going to be No. 1," Watson said of the fan's gesture. "But obviously it didn't mean that," Watson laughed heartily.

"It wasn't a big welcome. And Mayor [James] Tate was supposed to welcome us to the city at the chamber of commerce hall downtown, and he doesn't even show up for the function," Watson said. "I never forgot that because seven years later when we won the Stanley Cup, [Frank] Rizzo was the mayor, and I got up and I said, 'Where the hell was the mayor seven years ago? He never showed up and now we're such a big deal.' And Rizzo said to me, 'I wasn't the mayor then, so don't blame me!'"

There would be growing pains as the team tried to find its place in the Philadelphia sports market.

For the first season, the team's payroll was around $130,000. Goalie Bernie Parent had the top deal — three years for a total of $57,000. Club officials predicted the team would meet its financial obligations if it drew 11,000 fans a game.

That was going to be difficult because only 2,132 season tickets were sold by opening night.

At first, fans were slow to accept the new team. Tickets were $2 to $5.50 per game during that first season, and just 7,812 showed up for the home opener. Gradually, as the Flyers sprinkled in wins against the Original Six teams, attendance picked up. By February, they had their first home sellout.

The Flyers would average 9,625 fans per game for that season. That number increased dramatically in the coming years. And the Flyers became the hottest ticket in town after winning consecutive Stanley Cups in 1974 and 1975.

In the early 1960s, however, the Flyers weren't even a thought when Ed Snider was in the record business. While in New York on business, a sales associate took Snider to a hockey game at Madison Square Garden to watch the New York Rangers face the Montreal Canadiens.

"It was the greatest spectator sport I had ever seen," said Snider, the Flyers' cofounder who died in 2016, years later.

Not many years after he watched that game, the Flyers were created.

"In our first season, The Hockey News thought we would be the team least likely to succeed, but were they ever wrong!" Snider said.

Six expansion teams were added in 1967. From among the dozen candidate cities, the league chose Los Angeles and Oakland to occupy the western flank and Minnesota and St. Louis for the middle. The last remaining question at the expansion meeting that February was who would join Pittsburgh in the East — Baltimore or Philadelphia?

Baltimore had success in the AHL and appeared to be the front- runner, but the NHL wanted 15,000-seat arenas, and Baltimore's building held only 12,000. When officials there killed plans for a new building, Philadelphia, with plans to build the Spectrum, got the sixth expansion franchise.

The franchise was purchased for $2 million, and Snider and Jerry Wolman got the Spectrum built for $12 million. A bogus contest was held to name the team. Bruisers, Quakers, Liberty Bells, and Croaking Crickets were among the hundreds of names submitted in a contest sponsored by Acme Markets, but Snider's sister, Phyllis, had actually chosen the name Flyers months earlier.

At a news conference to announce the team's name, three female models displayed the Flyers' new colors.

"It's comforting to know that the team's colors are orange sweatshirts and black mesh stockings," Daily News columnist Stan Hochman wrote, according to Jay Greenberg in Full Spectrum. "Let's hope the players can fight."

Expanding from six to 12 teams was welcomed by players scuffling to reach the NHL.

"When you go back to that time, there were only six teams playing, and there were so many good players in the American League and all around Canada and the United States who never had the opportunity to reach the National Hockey League," said Lou Angotti, the Flyers' first captain. "When they went to 12 teams, it gave a lot of players a chance to extend their careers and get a chance to play in the National Hockey League. It was a wonderful opportunity for everybody."

General Manager Bud Poile, Coach Keith Allen, and the scouting staff did a great job in the expansion draft, selecting players such as goalies Parent and Doug Favell, defensemen Watson and Ed Van Impe, and right winger Gary Dornhoefer.

The Flyers were in the West Division with the five other expansion teams. The East Division was composed of teams from the NHL's Original Six.

"Our favorite saying when we played against the established teams was, 'Dump it out!'" Dornhoefer once told the Philadelphia Inquirer. "There was always a lot of pressure down our end of the ice."

In their first season, the Flyers "had a lot of small guys, and as the years went on, we got a little bigger, a little stronger, a little tougher," Dornhoefer said. "But we got beat up some nights, physically, in the early days."

The Flyers finished 31 — 32 — 11 in their first season, were outscored by 179 — 173, and won the title in the West. They won the championship despite playing seven home games away from the Spectrum because portions of the roof came crashing down late that season.

The Flyers clinched the West championship on the next-to-last day of the season when second-place Los Angeles, needing a victory to stay alive, was tied by Oakland. The Flyers were on the road in Pittsburgh, but when the Kings didn't win, the Orange and Black's final regular season game was meaningless.

When Snider heard the Kings' result, "he got most of us out of bed and we went to this after-hours place and celebrated 'til 5 in the morning," Watson said.

The Flyers lost to St. Louis in the opening round of the playoffs, falling in seven games.

"They beat the hell out of us, physically," Watson said. "Mr. Snider said it would never happen to a Flyers team again."

In the years that followed, they would add muscle by selecting wingers like Dave Schultz, Bob Kelly, and Don Saleski in the draft and by acquiring defenseman Andre "Moose" Dupont in a trade. More important, they drafted players like Bobby Clarke, Bill Barber, and Jimmy Watson, acquired Rick MacLeish, Bill Flett, and Ross Lonsberry, and reacquired Parent in 1973 after dealing him to Toronto two years earlier.

That set the stage for future success. The 1974 parade they held would be nothing like the one that welcomed the team seven years earlier.

Two million people showed up for this one.

SIX-PACK MAKES HOME TEAM WOOZY

Little did Red Berenson know it, but he probably did the Flyers a favor by scoring an NHL record six goals on the road against them at the Spectrum on the night of November 7, 1968.

The six-pack of red lighters, leading to Philadelphia's humiliating 8 — 0 home-ice loss, helped show the Flyers they would have to make drastic changes and better draft picks (like taking Bobby Clarke in 1969) in order to compete with the big boys.

In the second period alone, Berenson took four shots on Flyers goaltender Doug Favell and scored on each one.

Ironically, Berenson didn't think his spectacular performance was particularly a big deal.

"I can tell you I probably had better games but just didn't have the numbers, the statistics, the goals to show for it," Berenson told NHL.com of his famous night. "You have good games, but sometimes they don't show up on the scoreboard. That game showed up on the scoreboard."

Yet Berenson did what Wayne Gretzky, Mario Lemieux, Mike Bossy, Brett Hull, and Jaromir Jagr couldn't — put the puck in the net six times in 60 minutes, and on the road no less.

"I'm surprised there haven't been more six-goal games," Berenson said, "especially in the '70s, when so many goals were being scored and you had guys scoring up to 100 goals a season and so many more gifted scorers — Lemieux and Gretzky and others who could have scored seven or eight goals in a game. [Ed. note: Actually, Gretzky holds the record with 92.]

"For one reason or another, it hasn't happened. All that means is I was lucky."

Lucky perhaps, but certainly unique.

2. Ed Snider: The Soul and Spirit of the Flyers

Ed Snider, the son of a grocery-store-chain owner, became a billionaire entrepreneur and one of the most enthusiastic owners in Philadelphia sports history.

The Flyers, the team he cofounded, were his baby. He had more passion for his team than the people in the nosebleed seats, and nothing made him prouder than his Flyers. He was there for their birth, and he watched them grow into one of the National Hockey League's most respected franchises before his death on April 11, 2016, after a long battle with bladder cancer.

Club president Paul Holmgren called Snider "the face of the Flyers. He is, he was, he always will be. He took a risk. Who can take a bigger risk than what he had to do just to get the team here, get the Spectrum built? That story is incredible. ... Look where we're at now. We're one of the most recognizable brands in the world of sport."

After his death, Snider's children issued a heartfelt statement: "Our Dad was loved and admired for his big heart, generosity of spirit, and dedication to his family. Despite his considerable business achievements and public profile, he was first and foremost a family man. He never missed a birthday, important family event, or the opportunity to offer encouragement. We turned first to him for advice in our personal and professional lives. We grew up tagging behind him in arenas, stadiums, and locker rooms; and his players, management, and team personnel were our extended family. He treated his employees with respect regardless of rank or position, and the man they called 'Mr. Snider' always would have preferred simply to be called 'Ed.'"

In 2017, 50 years from the day the Flyers played their first home game at the beloved Spectrum, they unveiled a nine-foot bronze statue of the late Snider outside the Wells Fargo Center, and his daughter, Lindy, asked everyone to start a tradition and rub the Stanley Cup ring he was depicted wearing because it would bring the team good luck.

"The greatest feeling was when I touched the ring," Hall of Fame goalie Bernie Parent said a few minutes after Lindy Snider's speech before about 700 onlookers. "I felt the power."

In the first year after his death, Lindy Snider said she and family members found it almost painful to be at the Wells Fargo Center and revealed she avoided going there for a while. "The Flyers and this building are so deeply a part of our lives and our families, and to come here still actually brought on a sense of grieving," she said. "But now, I think the time for grieving has passed, and perhaps the sculpture installation marks a new beginning."

At the ceremony, Dave Scott, the Comcast Spectacor president and CEO, and NHL Commissioner Gary Bettman talked about Snider's unbridled enthusiasm and work ethic.

"What a passion he had for winning, whether [it] was in sports or in business," Scott said.

"When I think about Ed, I think about the passion he had for Philadelphia, for the Flyers, for hockey, and for the vision he had," Bettman said. "Whatever he worked on, he was all in."

Bettman called Snider a "consummate ball of energy, a man who was constantly in motion, and it'll be a great tribute to him and all he accomplished that his imagery will stand here with us forever."

About 30 former players, representing every decade of Flyers hockey, attended the ceremony. "That speaks of the impact Mr. Snider has had on us as players," Holmgren said.

Snider also had an effect on the current players.

"He was awesome," right winger Jake Voracek said. "He made a decision to bring the team here and he never regretted it. He really enjoyed it like it was his child."

Just a few days before Snider's passing in 2016, the Flyers completed an improbable late-season surge to clinch a trip to the playoffs. Many players and team staff members cited Snider's failing health as an inspiration for doing so.

Snider, chairman of the Flyers' parent company, Comcast Spectacor, was named to the Hockey Hall of Fame in 1988 and over the years received numerous honors for his philanthropy and business success. Snider had a net worth that was reported at $2.5 billion by Celebritynetworth.com.

Most of all, though, he was identified with the Flyers.

Bettman called Snider "the soul and spirit of the Flyers, who have reflected his competitiveness, his passion for hockey, and his love for the fans from the moment he brought NHL hockey to Philadelphia in 1967.

"Ed created the Flyers' professional, no-nonsense culture, fostered their relentless will to win, and set the highest standard for every activity on and off the ice, including such initiatives as the Ed Snider Youth Hockey Foundation and the Flyers Wives Carnival," Bettman said. "While the loss of Ed Snider tears a hole in the heart of the Flyers and the city of Philadelphia, and leaves a massive void in the city's sports landscape, it also challenges all who knew him to carry forward the great works that are his legacy."

During the 2015 — 16 season, two days before the Flyers played the Kings in Los Angeles on January 2, the players, coaches, and support staff visited with the ailing Snider at his mansion in Montecito, California. They traveled on a bus after a practice at the recently opened Snider Rink, or Ice in Paradise in nearby Goleta, California. Snider was one of the rink's largest donors.

At Snider's residence, team captain Claude Giroux said one of the first things he noticed was the huge Flyers flag hanging in the driveway.

"The passion he has for hockey and Philadelphia hockey is really great to see," Giroux said at the time. "He's been a really good leader for us and to spend time with him today was really good."

Giroux said he didn't discuss much hockey with Snider that day. "We talked more about life," he said.

Earlier that season, there were signs that Snider's health was getting worse. He missed the home opener for the first time in recent memory. At the time, spokesman Ike Richman said Snider was "choosing to remain at his home in California, where he is resting and recharging after recent medical therapy." But he still kept close tabs on the team.

Snider was the treasurer and vice president of the Eagles when he and Eagles owner Jerry Wolman helped bring an expansion NHL team to Philadelphia for the 1967 — 68 season.

Snider and the late Wolman, who helped secure the financing, were also the driving forces behind the construction of the Spectrum, the Flyers' first home in 1967 — 68, and Snider assumed control of the building in 1971. However, Snider and Wolman later became bitter enemies. Wolman was part of the ownership group that founded the Flyers, but he sold his 22 percent to Snider before the team played a game.

Bobby Clarke, who was the heart and soul of the Flyers' Stanley Cup championships in 1974 and 1975, said it was "hard to put into words" what Snider meant to the players.

"He was a great owner, and it wasn't just because he wanted to win all the time," said Clarke, who after his Hall of Fame career ended did stints as the club's assistant coach, general manager, president, and senior vice president. "He treated us as players so much better than all the other teams when we first got started. We were the first team where the wives got Christmas presents, the first team to fly on the good airlines and stay in the good hotels."

Before the salary-cap era started in 2005, it wasn't unusual for Snider to spend more money on players than other NHL teams. That, combined with the way he treated players and their families, made Philadelphia a popular destination for free agents.

Clarke recalled when Flyers goalie Bruce Gamble suffered a heart attack during a 1972 game and how Snider stood by him and his family.

"Obviously [Gamble] had to retire, but Mr. Snider kept paying him after he was done and educated his children," Clarke said.

"Those types of things, they were human things. They weren't sports. Those weren't things that other owners were doing."

Snider had said that one of his proudest accomplishments was the creation of the Ed Snider Youth Foundation, which provides youngsters from urban neighborhoods in Philadelphia and Camden, New Jersey, with the opportunity to learn and play hockey. In a 2009 interview, Snider said that he had found something as rewarding as the consecutive Stanley Cups his Flyers won in 1974 and 1975. When asked to compare winning those titles to the joy he sees on the children's faces as they play hockey at the rinks, Snider smiled.

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Excerpted from "The Big 50: Philadelphia Flyers"
by .
Copyright © 2019 Sam Carchidi and Wayne Fish.
Excerpted by permission of Triumph Books LLC.
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