Table of Contents

1. The Sport Management Challenge, 2. Defining Management and the Branded and Licensed Sport Product Industry, 3. Globalization, Ethics and International Sport Industry Segments, 4. Information Technology (IT) Management and the Sport Media Industry, 5. Developing Goals and School and Youth Sport6. Decision Making and the Health and Fitness Industry, 7. Strategic Management and the Sport Facilities Industry, 8. Designing the Organization and the Sport Agency Industry, 9. Motivation and Leadership and Intercollegiate Athletics, 10. Human Resource Management and the Tour Sport Industry, 11. Managing Change and the Professional League Sport Industry, 12. Stepping into Your Future in Sport