Justin Espejo is an overnight vlogging sensation who gained 300K followers on Instagram in just 30 days. In this foolproof guide, he teaches his secrets to creating scroll-stopping content, breaking down what he did and how you implement his techniques on your platform.

You’ll learn the most important skills needed to create quality video content, whether you are a total beginner or have some experience. First, get set up with the right equipment for your channel with helpful reviews of cameras, mics and more. Then, discover how to shoot videos that stand out and tell a story, using easy cinema hacks like the whip pan and talking head. From there, you’ll learn to perfectly edit your content across popular editing software, with step-by-step guides that walk you through every click— from upload to export. Each masterful tutorial ends with a “challenge” that invites readers to test their skills by creating engaging videos unique to them. You’ll cement what you learn in real time, while creating an arsenal of videos to begin posting!

With helpful insights on understanding the algorithm, working with brands and monetizing your content, this is the only in-depth guide creators will need to take their content from good to great, and take their audience from big to enormous.