Title: The McDonaldization Thesis: Explorations and Extensions / Edition 1, Author: George Ritzer
Title: Resisting McDonaldization, Author: Barry Smart
Title: Franchising Hospitality Services, Author: Conrad Lashley
Title: Franchising: An International Perspective, Author: Frank Hoy
Title: Franchising Globally: Innovation, Learning and Imitation, Author: I. Alon
Title: Fundamentals of Franchising, Fourth Edition / Edition 4, Author: Rupert Mitchell Barkoff
Title: Franchising Strategies: The Entrepreneur's Guide to Success, Author: Ed Teixeira