Table of Contents
Part 1 Frenemies + Homework + Leges = Google?
Chapter 1
A Cold, Hard, Google-less World 02
Frenemies: Fight@1stSight 6
Sergey Brin 9
Larry Page 12
Chapter 2
Homework 14
Backlinks 18
Beg, Borrow, Stalk 21
Gates 360 Office Tour 24
Chapter 3
The Long-Lost Nightmare: Search Before Google 26
Page Rank 29
Liftoff 32
Let Me Give You a Little Advice 34
Chapter 4
#Spelling 36
Grad School Dropouts 40
America's Most Misspelled Words 46
Chapter 5
Google world Headquarters 48
The Power of the (Almost) Blank Page 54
Don't Mind if I Doo-dle 58
Chapter 6
Rules Are for Breaking 60
Let's Make a Deal 64
Read My Mind 66
Chapter 7
Y2K 68
Google News 73
Chapter 8
Ballying Cry 76
Perhaps Advertising Isn't as Evil as We Thought 80
Scale 84
Google Shopping 86
Chapter 9
Parental Supervision 88
Show Me the Money 93
Going Once, Going Twice, Sold! 95
Rank 2.0 98
The Picture that Launched a Thousand Lines of Code 99
Part 2 Google it!
Chapter 10
Googler (Person Who Works at Google) 102
Life as a Googler 105
Give 100 20 Percent 106
TGIF 108
Google World Headquarters (for Real) 110
Google Books 115
Chapter 11
That's No Joke! 120
A Google-y Mess 125
Goog 128
Google Earth 131
Chapter 12
Troubled Waters 134
Barrier Broken 138
Chapter 13
Verb 142
Verb+ 146
Life Before Google Maps 148
Chapter 14
You Tube 152
Going Mobile 163
Maps + Gaming = Gold, I Tell You. Gold! 164
Chapter 15
Beyond Search: The Recipe for Alphabet Soup 168
A Is for Alphabet 173
An (Almost) Impossible Code Challenge 176
Part 3 Impossible Goal + Attempt (+/- Success) = Moonshot
Chapter 16
A Healthy Disregard for the Impossible 180
The Brain 184
Robots + AI = The Robots Are Coming! The Robots Are Coming! 188
Chapter 17
Send In the Cars 190
Not to Drone On…But! 196
Chapter 18
Wear It! 198
Could I Get Some Assistance? 203
Chapter 19
U Is for UFO 206
Shoot for the Moon 211
Eternal Life: The Final Frontier 216
Verily We Go Along 218
Chapter 20
The More We Change, the More We Stay the Same 220
Source Notes 224
Bibliography 225
Acknowledgments 231