Table of Contents

Intro: • Who am I? o Snapchatter o Pioneer and one of the first to monetize and create a career on using Snapchat. o Creator of The11thSeconds o Highlights: Top 50 Most Fascinating People by Cosmo, Top 10 Snapchatters to Follow by NY Mag, etc. o Nominated for Shorty and Streamy Social Media Awards. • Why am I writing this book? o Asked by a lot of people how I created a career on something that didn’t exist yet. o I want to share and inspire. Before the Timer Started – My Back Story • Where it all started. o Born in the Philippines. Limited Opportunities o Moved to the U.S o Struggles o Found out I was good in art during middle school – undefeated annual art contest winner. o Was asked to create t-shirt designs for school events to be sold. o People thought I’d be a starving artist. o Continued art in highschool – Magnet school and specialized in Art. o Continued to win art contests. o Got art scholarships for college. o Obstacle with low ACT score. Convinced prestige scholars program that intelligence is not based on test. I’ve proven I have it in other places such as art. Was accepted in. o Experimented with other art in college. Had a few articles about my industrial design of cellphones (Cnet did an article). o I tried and was professionally paid on some industrial design, 2d animation, graphic design, web design – freelance while I was taking college classes – graduated with 4 different art majors. o Started off as a cosmetic packaging designer. Did that for 3 months. o Then I remembered the manager of a major telecom company contacted me when I was a junior in college, but I couldn’t take the job then. o Luckily he had a job opening and was growing the very first in-house design team o I was part of the “original 8” and I stayed as a web designer for 3 years – until I made a field jump to where I am today. The Very First Second • Coworker introduced me to snapchat. • Boring meeting, just snapchatting coworkers throughout the day. Exercising our creative juices on snapchat. • Coworker told me about other snapchat artists. • Started to screenshot and collect snapchat art. Created the site the11thsecond to archive posts. • Started featuring artists. Build connections. Gained recognition. 2 Seconds: How to be Found on an App Where it’s Impossible to be Found • Networking with other snapchatters • Collaborations – shoutout for shoutout • By helping others get noticed by featuring them on The11thSecond, in turn I got noticed also. 3 Seconds: My Big Break • Being discovered. • Being featured in Blogs. • Kevin Jonas noticed me. 4 Seconds: Making My First Dollar • Drawing skills paid off. • Drawing for NBC The Voice was my very first branded snapchat. • Brands came – MTV, Walmart, Disneyland, Burger King, O.P.I., etc. 5 Seconds: Torn Between Stable High Paying Job to Jumping on a High Risk, High Fun Career • I was now making an average of 10k for a sponsored snapchat story. • Eventually got paid 30k. • Still working in the corporate job. • For three years, I designed for the web. The creative standards were already created by the brand. It didn’t feel as creative. • On snapchat, I could pave my own way. No rules. No one knows what is good or bad. I felt like I can dictate the way it’s used. Constantly think of innovative ways to tell a story that’s unique to the platform. • Hard choice…but I jumped. 6 Seconds: • I create art for a living. • Creating my own brand, creating art for myself and making a living out of my own brand. 7 Seconds: Defining What Art Means to You! - we all are artistic - everyone has a talent and a way to express themselves -turning that expression into a career 8 Seconds: The Art of Rejection and Struggle - the struggle is real - being an artist comes with its downside - there is love and passion in struggling and being low -embrace the struggle 9 Seconds: loving your art - be your number one fan - your biggest follower comes from within - critique yourself, but love yourself -grow from the person you are to the person you want to be. - always keep drawing. painting. growing. learning 10 Seconds: It’s More Than Just Me, It’s the Whole Community. • Largest Snapchat meetup at SXSW. Almost 700 people in Banana Suits. Snapchatters flow in from all corners of the nation, some drove 20 hours just to go to event. The 11th Second: • Turning The11thSecond in to more than just a website and community, but a snapchat powerhouse where brands come to the people that live, breathe and know snapchat for their snapchat marketing advice. • Couple of days ago, I launched The11thSecond very first campaign with hired influencers. • Continue to build my brand. Being more selective on what I do. • Doing more public speaking, educating people about snapchat.