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Title: Modern Advertising and the Market for Audience Attention: The US Advertising Industry's Turn-of-the-Twentieth-Century Transition, Author: Zoe Sherman
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Modern Advertising and the…
by Zoe Sherman
Explore Series
eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Attention, Attitude, and Affect in Response To Advertising, Author: Eddie M. Clark
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Attention, Attitude, and…
by Eddie M. Clark (Editor), Timothy C. Brock (Editor), David W. Stewart (Editor)
eBook $52.49 $69.99 Current price is $52.49, Original price is $69.99.
Title: Taking Aim at Attack Advertising: Understanding the Impact of Negative Campaigning in U.S. Senate Races, Author: Kim Fridkin
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Taking Aim at Attack…
by Kim Fridkin, Patrick Kenney
eBook $16.49 $21.59 Current price is $16.49, Original price is $21.59.
Title: Marketing Madness: A Survival Guide For A Consumer Society, Author: Michael Jacobson
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Marketing Madness: A Survival…
by Michael Jacobson
eBook $41.49 $54.95 Current price is $41.49, Original price is $54.95.
Title: Handbook of Consumer Psychology, Author: Curtis P. Haugtvedt
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Handbook of Consumer…
by Curtis P. Haugtvedt (Editor), Paul M. Herr (Editor), Frank R. Kardes (Editor)
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eBook $42.99 $56.95 Current price is $42.99, Original price is $56.95.
Title: Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire, Author: Kevin Goldman
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Conflicting Accounts: The…
by Kevin Goldman
eBook $11.99
Title: Feminist Perspectives on Advertising: What's the Big Idea?, Author: Dunja Antunovic
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Feminist Perspectives on…
by Dunja Antunovic (Contribution by), Li Chen (Contribution by), Janice Marie Collins (Contribution by), Patricia G. Davis (Contribution by), Grace Diabah (Contribution by)
eBook $49.00
Title: Advertising Revolution: The Story of a Song, from Beatles Hit to Nike Slogan, Author: Alan Bradshaw
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Advertising Revolution: The…
by Alan Bradshaw, Linda Scott
eBook $9.99
Title: Frenemies: The Epic Disruption of the Ad Business (and Everything Else), Author: Ken Auletta
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Frenemies: The Epic Disruption…
by Ken Auletta
eBook $13.99
Title: Outdated Advertising: Sexist, Racist, Creepy, and Just Plain Tasteless Ads from a Pre-PC Era, Author: Michael Lewis (2)
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Outdated Advertising: Sexist,…
by Michael Lewis (2) (Editor), Stephen Spignesi (Editor), Jr. Ben B. Budd (Foreword by)
eBook $12.99
Title: Santa Fe: The Chief Way, Author: Robert Strein
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Santa Fe: The Chief Way
by Robert Strein, John Vaughan, C. Fentron Richards
eBook $8.49 $9.99 Current price is $8.49, Original price is $9.99.
Title: The Sponsor: Notes on Modern Potentates, Author: Erik Barnouw
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The Sponsor: Notes on Modern…
by Erik Barnouw
eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Marketing the Public Sector: Promoting the Causes of Public and Nonprofit Agencies, Author: Seymour H. Fine
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Marketing the Public Sector:…
by Seymour H. Fine
eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Advertising: What Everyone Needs to Know®, Author: Mara Einstein
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Advertising: What Everyone…
by Mara Einstein
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eBook $9.99 $10.99 Current price is $9.99, Original price is $10.99.
Title: Fashionable Childhood: Children in Advertising, Author: Annamari Vänskä
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Fashionable Childhood:…
by Annamari Vänskä, Eva Malkki (Translator)
eBook $31.49 $33.25 Current price is $31.49, Original price is $33.25.
Title: The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come, Author: Andrew Essex
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The End of Advertising: Why It…
by Andrew Essex
eBook $14.99
Title: Adcreep: The Case Against Modern Marketing, Author: Mark Bartholomew
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Adcreep: The Case Against…
by Mark Bartholomew
eBook $12.49 $16.00 Current price is $12.49, Original price is $16.00.
Title: Marketing and Advertising Law in a Process of Harmonisation, Author: Ulf Bernitz
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Marketing and Advertising Law…
by Ulf Bernitz (Editor), Caroline Heide-Jørgensen (Editor)
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eBook $46.49 $49.45 Current price is $46.49, Original price is $49.45.
Title: Law & Advertising: A Guide to Current Legal Issues, Author: Dean K. Fueroghne
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Law & Advertising: A Guide to…
by Dean K. Fueroghne
eBook $116.50
Title: Routledge Handbook of Political Advertising, Author: Christina Holtz-Bacha
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Routledge Handbook of…
by Christina Holtz-Bacha (Editor), Marion R. Just (Editor)
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eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.

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