Steve Pratt is the founder of the Creativity Business, which offers consulting, workshops, and speaking to help companies develop differentiated content, marketing, and messaging that earns attention.
Steve is also the co-founder of the world’s first and leading branded podcast agency, Pacific Content. Named one of Entrepreneur’s 100 Brilliant Companies, Pacific Content works almost exclusively with U.S.-based brands, including Ford Motor Company, BMW, NYT, Dell Technologies, Facebook, Rocket Mortgage, Slack, Shopify, Zendesk, Morgan Stanley, Charles Schwab, Prudential, Adobe, and Atlassian.
Pacific Content was started from scratch in 2014 and was acquired by Rogers Communications in 2019.
Prior to embarking on his entrepreneurship journey, Steve was the Director of Digital Audio at the Canadian Broadcasting Corporation (CBC), where he ran a content innovation lab, launched one of the world’s first legal music podcasts in 2005, and grew a highly engaged online community at CBC Radio 3.
Steve originally learned how to earn attention by producing television, working in genres ranging from music to children’s programming and entertainment journalism to local news.
Steve lives in Vancouver, Canada with his wife, Debbie, and three kids, Cedar, Dawson, and Charlotte.
