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Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
by Patrick Hanlon
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Title: The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art, Author: Morris B. Holbrook
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Search: How the Data Explosion Makes Us Smarter
by Stefan Weitz
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The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
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