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Brand Relevance: Making Competitors Irrelevant
by David A. Aaker
Narrated by  Mark Ashby
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
by Adam Morgan
Narrated by  A. T. Chandler
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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
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Title: Intellectual Property Management: The Role of Technology-Brands in the Appropriation of Technological Innovation, Author: Klaus Jennewein

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