Title: The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management, Author: Ashok Som
Title: Ladies on the Lot: Women, Car Sales, and the Pursuit of the American Dream / Edition 1, Author: Helene M. Lawson
Title: The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth, Author: Judy Allen
Title: HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads), Author: Harvard Business Review
Title: Sales and Leases of Goods in a Nutshell / Edition 4, Author: Frederick Miller

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