Title: A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century, Author: Scott Bedbury
Title: Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire, Author: Bruce Nussbaum
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Title: Developing Service Products and Brands, Author: Jochen Wirtz
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Title: Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy, Author: John Rosen
Title: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand, Author: Al Ries
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Title: The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape, Author: Robyn Waters
Title: The Inventor's Bible, Fourth Edition: How to Market and License Your Brilliant Ideas, Author: Ronald Louis Docie Sr.
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