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Title: A Fine Line: How Design Strategies Are Shaping the Future of Business, Author: Hartmut Esslinger
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A Fine Line: How Design…
by Hartmut Esslinger
eBook $18.00
Title: The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit, Author: William Higham
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The Next Big Thing: Spotting…
by William Higham
eBook $23.96 $29.95 Current price is $23.96, Original price is $29.95.
Title: Innovation Passport: The IBM First-of-a-Kind (FOAK) Journey From Research to Reality, Author: Mary Jo Frederich
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Innovation Passport: The IBM…
by Mary Jo Frederich, Peter Andrews
eBook $21.99 $28.99 Current price is $21.99, Original price is $28.99.
Title: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand, Author: Al Ries
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The 22 Immutable Laws of…
by Al Ries, Laura Ries
eBook $13.99
Title: Baked In: Creating Products and Businesses That Market Themselves, Author: Bogusky
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Baked In: Creating Products…
by Bogusky, Winsor
eBook $15.99 $20.95 Current price is $15.99, Original price is $20.95.
Title: Deconstructing Product Design: Exploring the Form, Function, Usability, Sustainability, and Commercial Success of 100 Amazing Produ, Author: William Lidwell
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Deconstructing Product Design:…
by William Lidwell, Gerry Manacsa
eBook $18.99 $25.00 Current price is $18.99, Original price is $25.00.
Title: Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity, Author: David A. Aaker
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Brand Portfolio Strategy:…
by David A. Aaker
eBook $16.99
Title: Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products, Author: Brian Burns
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Selling in a New Market Space:…
by Brian Burns, Tom Snyder
eBook $24.49 $32.40 Current price is $24.49, Original price is $32.40.
Title: Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power, Author: Richard Anthony D'Aveni
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Beating the Commodity Trap:…
by Richard Anthony D'Aveni
eBook $20.99 $27.95 Current price is $20.99, Original price is $27.95.
Title: The Lean Machine: How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development, Author: Dantar P. Oosterwal
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The Lean Machine: How…
by Dantar P. Oosterwal
Paperback $22.99
Title: The Lean Machine: How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development, Author: Dantar P. Oosterwal
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The Lean Machine: How…
by Dantar P. Oosterwal
eBook $15.99
Title: The Global Brand: How to Create and Develop Lasting Brand Value in the World Market, Author: Nigel Hollis
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The Global Brand: How to…
by Nigel Hollis
Paperback $18.99
Title: Ecological Intelligence: The Hidden Impacts of What We Buy, Author: Daniel Goleman
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Ecological Intelligence: The…
by Daniel Goleman
Paperback $23.00
Title: Product Creation: The Heart Of The Enterprise From Engineering To Ec, Author: Philip H. Francis
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Product Creation: The Heart Of…
by Philip H. Francis
eBook $14.99
Title: Fast Cycle Time: How to Align Purpose, Strategy, and Structure for, Author: Christopher Meyer
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Fast Cycle Time: How to Align…
by Christopher Meyer
eBook $15.99
Title: The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset, Author: Ronald J. Alsop
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The 18 Immutable Laws of…
by Ronald J. Alsop
eBook $17.99 $23.99 Current price is $17.99, Original price is $23.99.
Title: Managing New Product and Process Development: Text Cases, Author: Steven C. Wheelwright
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Managing New Product and…
by Steven C. Wheelwright
eBook $19.99
Title: Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development, Author: Calvin L. Hodock
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Why Smart Companies Do Dumb…
by Calvin L. Hodock
eBook $18.49 $24.50 Current price is $18.49, Original price is $24.50.
Title: Built to Love: Creating Products That Captivate Customers, Author: Peter Boatwright
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Built to Love: Creating…
by Peter Boatwright, Jonathan Cagan
Explore Series
eBook $20.99 $27.95 Current price is $20.99, Original price is $27.95.
Title: The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success (Enhanced Edition), Author: Carmine Gallo
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The Innovation Secrets of…
by Carmine Gallo
eBook $21.49 $28.00 Current price is $21.49, Original price is $28.00.

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