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Title: Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them, Author: Larry Light
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Six Rules of Brand…
by Larry Light, Joan Kiddon
eBook $28.49 $37.99 Current price is $28.49, Original price is $37.99.
Title: Juice: The Creative Fuel That Drives World-Class Inventors, Author: Evan I. Schwartz
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Juice: The Creative Fuel That…
by Evan I. Schwartz
eBook $18.99 $24.95 Current price is $18.99, Original price is $24.95.
Title: Winning at New Products: Creating Value Through Innovation, Author: Robert G. Cooper
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Winning at New Products:…
by Robert G. Cooper
eBook $16.99
Title: Innovation Passport: The IBM First-of-a-Kind (FOAK) Journey From Research to Reality, Author: Mary Jo Frederich
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Innovation Passport: The IBM…
by Mary Jo Frederich, Peter Andrews
eBook $21.99 $28.99 Current price is $21.99, Original price is $28.99.
Title: Managing Strategic Design, Author: Ray Holland
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Managing Strategic Design
by Ray Holland, Busayawan Lam
eBook $40.49 $53.95 Current price is $40.49, Original price is $53.95.
Title: Product Lifecycle Management, Author: Antti Saaksvuori
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Product Lifecycle Management
by Antti Saaksvuori, Anselmi Immonen
Hardcover $79.99
Title: An Economic Framework for Evaluating Military Aircraft Replacement, Author: Victoria A. Greenfield
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An Economic Framework for…
by Victoria A. Greenfield, David Persselin
Paperback $20.00
Title: The Product Manager's Desk Reference, Author: Steven Haines
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The Product Manager's Desk…
by Steven Haines
eBook $57.49 $76.50 Current price is $57.49, Original price is $76.50.
Title: How to Charge More For Your Products and Services, Author: Small Business Media
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How to Charge More For Your…
by Small Business Media
eBook $9.99
Title: Global Brand Integrity Management, Author: Richard S. Post
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Global Brand Integrity…
by Richard S. Post, Penelope N. Post
eBook $26.99 $35.96 Current price is $26.99, Original price is $35.96.
Title: Quick Response Manufacturing: A Companywide Approach to Reducing Lead Times, Author: Rajan Suri
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Quick Response Manufacturing:…
by Rajan Suri
eBook $62.49 $82.99 Current price is $62.49, Original price is $82.99.
Title: The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value / Edition 1, Author: Lynn B. Upshaw
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The Masterbrand Mandate: The…
by Lynn B. Upshaw, Earl L. Taylor
Hardcover $57.95
Title: Product Research: The Art and Science Behind Successful Product Launches / Edition 1, Author: N. R. Srinivasa Raghavan
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Product Research: The Art and…
by N. R. Srinivasa Raghavan, John A. Cafeo
Hardcover $169.99
Title: The Economics of Commodity Markets, Author: David Greenaway
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The Economics of Commodity…
by David Greenaway, C. W. Morgan
#105 in Series
Hardcover $472.00
Title: The Innovator's Guide to Growth: Putting Disruptive Innovation to Work, Author: Scott D. Anthony
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The Innovator's Guide to…
by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Hardcover $40.00
Title: Product Life Cycle Assessment to Reduce Health Risks and Environmental Impacts, Author: Gregory A. Keoleian
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Product Life Cycle Assessment…
by Gregory A. Keoleian
Hardcover $72.95
Title: The Lifetime of a Durable Good: An Economic Psychological Approach / Edition 1, Author: G. Antonides
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The Lifetime of a Durable Good…
by G. Antonides
#12 in Series
Hardcover $169.99
Title: Wise Family Business: Family Identity Steering Brand Success, Author: Joachim Schwass
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Wise Family Business: Family…
by Joachim Schwass, Anne-Catrin Glemser
eBook $66.99 $89.00 Current price is $66.99, Original price is $89.00.
Title: Building Brand Identity: A Strategy for Success in a Hostile Marketplace / Edition 1, Author: Lynn B. Upshaw
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Building Brand Identity: A…
by Lynn B. Upshaw
#1 in Series
Hardcover $70.00
Title: Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers, Author: Edward W. Mclaughlin
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Decision Criteria for New…
by Edward W. Mclaughlin, Vithala Rao
Explore Series
Hardcover $95.00

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