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Title: Brand Media Strategy: Integrated Communications Planning in the Digital Era, Author: A. Young
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Brand Media Strategy:…
by A. Young
eBook $26.49 $34.99 Current price is $26.49, Original price is $34.99.
Title: Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity, Author: David A. Aaker
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Brand Portfolio Strategy:…
by David A. Aaker
eBook $16.99
Title: Brand Resilience: Managing Risk and Recovery in a High-Speed World, Author: Jonathan R. Copulsky
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Brand Resilience: Managing…
by Jonathan R. Copulsky
eBook $11.99
Title: Brand Revolution: Rethinking Brand Identity, Author: M. Sicard
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Brand Revolution: Rethinking…
by M. Sicard
eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Brand Society: How Brands Transform Management and Lifestyle, Author: Martin Kornberger
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Brand Society: How Brands…
by Martin Kornberger
eBook $43.49 $57.99 Current price is $43.49, Original price is $57.99.
Title: Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Author: Jonathan David Lewis
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Brand vs. Wild: Building…
by Jonathan David Lewis
eBook $26.49 $34.99 Current price is $26.49, Original price is $34.99.
Title: Brands: Meaning and Value in Media Culture, Author: Adam Arvidsson
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Brands: Meaning and Value in…
by Adam Arvidsson
eBook $59.99 $79.99 Current price is $59.99, Original price is $79.99.
Title: Building an Entrepreneurial Organisation, Author: Simon Mosey
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Building an Entrepreneurial…
by Simon Mosey, Hannah Noke, Paul Kirkham
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eBook $52.49 $69.99 Current price is $52.49, Original price is $69.99.
Title: Building Brands in Asia: From the Inside Out, Author: Tim Andrews
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Building Brands in Asia: From…
by Tim Andrews, Wilson Chew
eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Building Strong Brands, Author: David A. Aaker
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Building Strong Brands
by David A. Aaker
eBook $15.99
Title: Built to Love: Creating Products That Captivate Customers, Author: Peter Boatwright
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Built to Love: Creating…
by Peter Boatwright, Jonathan Cagan
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eBook $20.99 $27.95 Current price is $20.99, Original price is $27.95.
Title: Classic Failures in Product Marketing, Author: Donald Wayne Hendon
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Classic Failures in Product…
by Donald Wayne Hendon
eBook $6.49 $6.99 Current price is $6.49, Original price is $6.99.
Title: Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy, Author: Judy Estrin
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Closing the Innovation Gap:…
by Judy Estrin
eBook $29.99 $39.60 Current price is $29.99, Original price is $39.60.
Title: Commodifying Everything: Relationships of the Market, Author: Susan Strasser
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Commodifying Everything:…
by Susan Strasser (Editor)
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eBook $38.99 $51.99 Current price is $38.99, Original price is $51.99.
Title: Commodities and Globalization: Anthropological Perspectives, Author: Angelique Haugerud
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Commodities and Globalization:…
by Angelique Haugerud (Editor), Priscilla M. Stone (Editor), Peter D. Little (Editor)
#16 in Series
eBook $39.50
Title: Commoditization and the Strategic Response, Author: Andrew Holmes
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Commoditization and the…
by Andrew Holmes
eBook $50.49 $66.99 Current price is $50.49, Original price is $66.99.
Title: Commodity Culture in Dickens's Household Words: The Social Life of Goods, Author: Catherine Waters
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Commodity Culture in Dickens's…
by Catherine Waters
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eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets, Author: Sylvia M. Chan-Olmsted
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Competitive Strategy for Media…
by Sylvia M. Chan-Olmsted
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eBook $37.49 $49.99 Current price is $37.49, Original price is $49.99.
Title: Concurrent Engineering: Shortening Lead Times, Raising Quality, and Lowering Costs, Author: John R. Hartley
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Concurrent Engineering:…
by John R. Hartley
eBook $38.99 $51.99 Current price is $38.99, Original price is $51.99.
Title: Consumer Product Innovation and Sustainable Design: The Evolution and Impacts of Successful Products, Author: Robin Roy
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Consumer Product Innovation…
by Robin Roy
eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.

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