Title: HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads), Author: Harvard Business Review
Title: Why Service Matters: A Collection of Essays That Will Change How You Think About Service, Author: Raul Pupo
Title: Warranty Fraud Management: Reducing Fraud and Other Excess Costs in Warranty and Service Operations, Author: Matti Kurvinen
Title: World Class Sales & Operations Planning: A Guide to Successful Implementation and Robust Execution, Author: Donald Sheldon
Title: The Ultimate Sales Training Workshop: A Hands-on Guide for Managers and Their Salespeople / Edition 1, Author: Gerhard Gschwandtner
Title: The Solution-Centric Organization, Author: Robert Kear
Title: Channel Champions: How Leading Companies Build New Strategies to Serve Customers / Edition 1, Author: Steven Wheeler
Title: 7 Steps to Sales Force Transformation: Driving Sustainable Change in Your Organization, Author: Warren Shiver
Title: Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI, Author: Brian Carroll
Title: Lateral Marketing: New Techniques for Finding Breakthrough Ideas, Author: Philip Kotler
Title: The Fundamentals of Business-to-Business Sales and Marketing / Edition 1, Author: John Coe
Title: CustomerCentric Selling / Edition 2, Author: John R. Holland
Title: Selling Vision: The X-XY-Y Formula for Driving Results by Selling Change, Author: Rick Cheatham
Title: Selling for the Long Run: Build Lasting Customer Relationships for Breakthrough Results, Author: Wendy Foegen Reed
Title: Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value / Edition 1, Author: Neil Rackham
Title: The Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales, Author: Rich Blakeman
Title: Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit, Author: Kevin Kearns
Title: Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing, Author: Shane Atchison
Title: The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It, Author: Jeffrey J. Fox
Title: Enterprise Marketing Management: The New Science of Marketing, Author: Dave Sutton

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