R. Bradley Snyder, Ed.M., is a recognized expert on the behaviors and preferences of children and adolescents. Trained in research methods and developmental psychology, he is best known for his work with children and youth, ranging from usability testing with hemophilic teenagers, to pilot testing for Cartoon Network, to conducting focus groups with youth inside juvenile prisons and has won the prestigious Innovations in American Government Award from Harvard University. Brad is the author of numerous studies and is a regular speaker at conferences. His parenting book, The 5 Simple Truths of Raising Kids, is being described as an “urgent ‘must-read’” by experts. He lives in Scottsdale, AZ.

Marc Engelsgjerd, M.D., oversees the oncology practice of a healthcare consultancy and has served as Director of Clinical Affairs at Veritas Medicine. Dr. Engelsgjerd graduated summa cum laude from the University of Arizona and received his medical degree from UCSF. He lives in New York City.