Social Media Marketing All-in-One For Dummies
Share your brand message and connect with your customers

There's no way around it—social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Marketing All-in-One For Dummies, you, too, can join the digital era and take your social media accounts to the next level. Accessible and comprehensive, this guide teaches you to apply your marketing skills to the latest social media platforms, allowing you to promote your business, reach customers, and thrive in the global marketplace. Get up to date with information on AI tools and AI-generated content, as well as voice search, short-form video content, and more. Let this Dummies book coach you to social media marketing success.

  • Get acquainted with the top social media platforms for business marketing
  • Learn how to create more compelling content—with or without the help of AI
  • Consider social commerce and influencer partnerships in your marketing mix
  • Use groups, communities, and private spaces to build trust and camaraderie

This nine-in-one guide is perfect for social media strategists, web site managers, marketers, publicists, and anyone else in charge of an organization's social media strategy. It's also a great choice for entrepreneurs interested in learning how social media can help generate business.

1138607229
Social Media Marketing All-in-One For Dummies
Share your brand message and connect with your customers

There's no way around it—social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Marketing All-in-One For Dummies, you, too, can join the digital era and take your social media accounts to the next level. Accessible and comprehensive, this guide teaches you to apply your marketing skills to the latest social media platforms, allowing you to promote your business, reach customers, and thrive in the global marketplace. Get up to date with information on AI tools and AI-generated content, as well as voice search, short-form video content, and more. Let this Dummies book coach you to social media marketing success.

  • Get acquainted with the top social media platforms for business marketing
  • Learn how to create more compelling content—with or without the help of AI
  • Consider social commerce and influencer partnerships in your marketing mix
  • Use groups, communities, and private spaces to build trust and camaraderie

This nine-in-one guide is perfect for social media strategists, web site managers, marketers, publicists, and anyone else in charge of an organization's social media strategy. It's also a great choice for entrepreneurs interested in learning how social media can help generate business.

39.99 Pre Order
Social Media Marketing All-in-One For Dummies

Social Media Marketing All-in-One For Dummies

by Michelle Krasniak
Social Media Marketing All-in-One For Dummies
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Social Media Marketing All-in-One For Dummies

Social Media Marketing All-in-One For Dummies

by Michelle Krasniak

Overview

Share your brand message and connect with your customers

There's no way around it—social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Marketing All-in-One For Dummies, you, too, can join the digital era and take your social media accounts to the next level. Accessible and comprehensive, this guide teaches you to apply your marketing skills to the latest social media platforms, allowing you to promote your business, reach customers, and thrive in the global marketplace. Get up to date with information on AI tools and AI-generated content, as well as voice search, short-form video content, and more. Let this Dummies book coach you to social media marketing success.

  • Get acquainted with the top social media platforms for business marketing
  • Learn how to create more compelling content—with or without the help of AI
  • Consider social commerce and influencer partnerships in your marketing mix
  • Use groups, communities, and private spaces to build trust and camaraderie

This nine-in-one guide is perfect for social media strategists, web site managers, marketers, publicists, and anyone else in charge of an organization's social media strategy. It's also a great choice for entrepreneurs interested in learning how social media can help generate business.

Product Details

ISBN-13: 9781394318759
Publisher: Wiley
Publication date: 05/06/2025
Edition description: 6th ed.
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Michelle Krasniak helps clients all over the world develop and execute successful content and social media marketing strategies. With over 20 years of experience as a content creator, she brings to the table a unique combination of creativity and business acumen.

Jan Zimmerman is the owner of Watermelon Mountain Web Marketing and has helped businesses of all sizes use online marketing and social media tools for more than 15 years.

Deborah Ng is a professional blogger and social media enthusiast who grew her writing blog into the number one online community for freelance writers before selling in 2010.

Table of Contents

Introduction 1

Book 1: The Social Media Mix 5

Chapter 1: Making the Business Case for Social Media 7

Chapter 2: Tallying the Bottom Line 27

Chapter 3: Plotting Your Social Media Marketing Strategy 47

Chapter 4: Managing Your Cybersocial Campaign 69

Book 2: Cybersocial Tools 89

Chapter 1: Discovering Helpful Tech Tools 91

Chapter 2: Leveraging SEO for Improved Visibility 115

Chapter 3: Optimizing Social Media for Internal and External Searches 147

Chapter 4: Using Social Bookmarks, News, and Share Buttons 171

Book 3: Content Marketing 193

Chapter 1: Growing Your Brand with Content 195

Chapter 2: Exploring Content-Marketing Platforms 205

Chapter 3: Developing a Content-Marketing Strategy 233

Chapter 4: Getting Your Content to the Masses 245

Book 4: Twitter 255

Chapter 1: Using Twitter as a Marketing Tool 257

Chapter 2: Using Twitter as a Networking Tool. 271

Chapter 3: Finding the Right Twitter Tools 287

Chapter 4: Social Listening with Twitter 299

Chapter 5: Hosting Twitter Chat 305

Book 5: Facebook 319

Chapter 1: Using Facebook as a Marketing Tool 321

Chapter 2: Creating and Sharing Content on Facebook 343

Chapter 3: Advertising and Selling on Facebook 361

Chapter 4: Streaming Live Video on Facebook 373

Book 6: LinkedIn 383

Chapter 1: Promoting Yourself with LinkedIn 385

Chapter 2: Promoting Your Business with LinkedIn. 403

Chapter 3: Using LinkedIn as a Content Platform 421

Book 7: Getting Visual 431

Chapter 1: Pinning Down Pinterest 433

Chapter 2: Snapchatting It Up! 465

Chapter 3: Getting Started with Instagram 485

Chapter 4: TikTok(ing) Around the Clock 507

Chapter 5: Watching and Listening: Videos, Podcasts, and Your Brand 519

Book 8: Other Social Media Marketing Sites 533

Chapter 1: Weighing the Business Benefits of Minor Social Sites 535

Chapter 2: Maximizing Stratified Social Communities 547

Chapter 3: Profiting from Mid-Size Social Media Channels 575

Chapter 4: Integrating Social Media 583

Chapter 5: Advertising on Social Media 601

Book 9: Measuring Results and Building on Success 629

Chapter 1: Delving into Data 631

Chapter 2: Analyzing Content-Sharing Metrics 645

Chapter 3: Analyzing Twitter Metrics 659

Chapter 4: Analyzing Facebook Metrics 669

Chapter 5: Measuring Other Social Media Networks 677

Chapter 6: Comparing Metrics from Different Marketing Techniques 687

Chapter 7: Making Decisions by the Numbers 707

Index 721

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