It may be called the 'Land of the Morning Calm', but Seoul's address system can literally drive a person crazy. Add a language barrier, and a highly challenging traffic problem and it's no wonder visitors can feel overwhelmed. Persevere and this city yields copious fascinating and super-smart hidden treats and treasures. Go on, be brave — you're going to love it heart and Seoul. - Want to find Seoul's master couturiers, hippest fashion designers and best tailors? - Want to savour the city's finest traditional, modern or temply-style Korean cuisine? - Want to learn the delicate art of Korean sauna, or find the most luxurious spas? - Want to find shoe and jewellery designers selling glamorous, made-to-order creations? - Want an invaluable 24-hour, 17 language telephone interpreter service? - Want the best of the best and avoid the rest?
