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Title: Marketing the Public Sector: Promoting the Causes of Public and Nonprofit Agencies, Author: Seymour H. Fine
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Marketing the Public Sector:…
by Seymour H. Fine
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Paperback $58.99
Title: Recent Developments in Applied Demand Analysis: Alcohol, Advertising and Global Consumption, Author: E.A. Selvanathan
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Recent Developments in Applied…
by E.A. Selvanathan, Kenneth W. Clements
Paperback $54.99
Title: Visible Librarian: Asserting Your Value with Marketing and Advocacy / Edition 1, Author: Judith A. Siess
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Visible Librarian: Asserting…
by Judith A. Siess
Paperback $48.00
Title: Taking Aim at Attack Advertising: Understanding the Impact of Negative Campaigning in U.S. Senate Races, Author: Kim Fridkin
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Taking Aim at Attack…
by Kim Fridkin, Patrick Kenney
Paperback $38.99
Title: Going Dirty: The Art of Negative Campaigning / Edition 2, Author: David Mark
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Going Dirty: The Art of…
by David Mark
Hardcover $133.00
Title: When Politicians Attack: Party Cohesion in the Media, Author: Tim Groeling
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When Politicians Attack: Party…
by Tim Groeling
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Paperback from $20.09 $33.99 Current price is $20.09, Original price is $33.99.
Title: What's in a Name?: Advertising and the Concept of Brands / Edition 1, Author: David M Jones
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What's in a Name?: Advertising…
by David M Jones, Jan S. Slater
Paperback $63.99
Title: More Than A Number, Author: Ed Mitzen
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More Than A Number
by Ed Mitzen
eBook $14.99
Title: The Millennium Election: Communication in the 2000 Campaign, Author: Lynda Lee Kaid
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The Millennium Election:…
by Lynda Lee Kaid (Editor), John C. Tedesco (Editor), Dianne G. Bystrom (Editor), Karen Anderson (Contribution by), Mary Christine Banwart (Contribution by)
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Hardcover $168.00
Title: Brand Equity & Advertising: Advertising's Role in Building Strong Brands / Edition 1, Author: David A. Aaker
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Brand Equity & Advertising:…
by David A. Aaker, Alexander L. Biel, Alexander Biel
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Paperback $115.00
Title: Love-Based Copywriting System, Author: Michele PW (Pariza Wacek)
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Love-Based Copywriting System
by Michele PW (Pariza Wacek)
#2 in Series
eBook $4.99
Title: Taking a Bite Out of Crime: The Impact of the National Citizens' Crime Prevention Media Campaign / Edition 1, Author: Garrett J. O'Keefe
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Taking a Bite Out of Crime:…
by Garrett J. O'Keefe, Dennis P. Rosenbaum, Paul J. Lavrakas, Kathaleen Reid, Renee A. Botta
Paperback $95.00
Title: Political Consultants and Negative Campaigning: The Secrets of the Pros, Author: Kerwin C. Swint
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Political Consultants and…
by Kerwin C. Swint
Paperback $68.99
Title: Crowded Airwaves: Campaign Advertising in Elections, Author: James A. Thurber Distinguished Professor
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Crowded Airwaves: Campaign…
by James A. Thurber Distinguished Professor, American University (Editor), Candice J. Nelson (Editor), David A. Dulio (Editor)
Paperback $25.00
Title: Merchants of Death: The American Tobacco Industry (Classic Reprint), Author: Larry C. White
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Merchants of Death: The…
by Larry C. White
Paperback $11.97
Title: Advertising and Democracy in the Mass Age, Author: Terence H. Qualter
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Advertising and Democracy in…
by Terence H. Qualter
Paperback $109.99
Title: Campaign Advertising and American Democracy, Author: Michael M. Franz
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Campaign Advertising and…
by Michael M. Franz, Paul B. Freedman, Kenneth M. Goldstein, Travis N. Ridout
eBook $23.49 $30.95 Current price is $23.49, Original price is $30.95.
Title: Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996, Author: William L. Benoit
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Seeing Spots: A Functional…
by William L. Benoit
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Hardcover $95.00
Title: Beyond Sticky: Get off the commodity hamster wheel and create a bank brand people love, Author: Martha Bartlett Piland
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Beyond Sticky: Get off the…
by Martha Bartlett Piland
eBook $8.99
Title: Choices and Changes: Interest Groups in the Electoral Process, Author: Michael M. Franz
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Choices and Changes: Interest…
by Michael M. Franz
eBook $21.99 $28.95 Current price is $21.99, Original price is $28.95.

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