Title: Going Dirty: The Art of Negative Campaigning, Author: David Mark
Title: Tobacco Advertising: The Great Seduction, Author: Gerard S. Petrone
Title: Marketing Today's Academic Library: A Bold New Approach to Communicating with Students, Author: Brian Mathews
Title: Visible Librarian: Asserting Your Value with Marketing and Advocacy / Edition 1, Author: Judith A. Siess
Title: What's in a Name?: Advertising and the Concept of Brands, Author: David M Jones
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: Going Dirty: The Art of Negative Campaigning, Author: David Mark
Title: Political Advertising in the United States / Edition 1, Author: Erika Franklin Fowler
Title: Fashion Promotion in Practice, Author: Jon Cope
Explore Series
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Title: Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry / Edition 1, Author: Olga Mitterfellner
Title: 30-Second Politics: Political Advertising in the Eighties, Author: Montague Kern
Title: Designing Brand Identity: An Essential Guide for the Whole Branding Team / Edition 3, Author: Alina Wheeler
Title: The Presidential Campaign Film: A Critical History, Author: Joanne Morreale
Title: Routledge Handbook of Political Advertising, Author: Christina Holtz-Bacha
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eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Political Campaigning in Referendums: Framing the Referendum Issue, Author: Holli A. Semetko
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Title: Marketing the Public Sector: Promoting the Causes of Public and Nonprofit Agencies, Author: Seymour H. Fine
eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Do Political Campaigns Matter?: Campaign Effects in Elections and Referendums, Author: David M. Farrell
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Title: Lights, Camera, Campaign!: Media, Politics, and Political Advertising / Edition 1, Author: David A. Schultz
Title: AdValue, Author: Leslie Butterfield
eBook $41.49 $54.95 Current price is $41.49, Original price is $54.95.
Title: Prescribing Faith: Medicine, Media, and Religion in American Culture, Author: Claire Hoertz Badaracco
Title: Fashion Brands: Branding Style from Armani to Zara, Author: Mark Tungate

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