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Ultimate Guide to Social Media Marketing
Unlock the Power of Social Media Marketing for Your Business!

Ultimate Guide to Social Media Marketing, 2nd edition takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

  • Why businesses need to embrace social media marketing
  • Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms
  • Learning how to craft your business’s social media strategy using today’s formats
  • How to leverage images and video in your social media outreach
  • How to Leverage AI in your campaigns
  • Building your business social marketing team
  • Measure your social media outreach progress and improve your performance over time

1135671906
Ultimate Guide to Social Media Marketing
Unlock the Power of Social Media Marketing for Your Business!

Ultimate Guide to Social Media Marketing, 2nd edition takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

  • Why businesses need to embrace social media marketing
  • Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms
  • Learning how to craft your business’s social media strategy using today’s formats
  • How to leverage images and video in your social media outreach
  • How to Leverage AI in your campaigns
  • Building your business social marketing team
  • Measure your social media outreach progress and improve your performance over time

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Ultimate Guide to Social Media Marketing

Ultimate Guide to Social Media Marketing

Ultimate Guide to Social Media Marketing
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Ultimate Guide to Social Media Marketing

Ultimate Guide to Social Media Marketing

Overview

Unlock the Power of Social Media Marketing for Your Business!

Ultimate Guide to Social Media Marketing, 2nd edition takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

  • Why businesses need to embrace social media marketing
  • Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms
  • Learning how to craft your business’s social media strategy using today’s formats
  • How to leverage images and video in your social media outreach
  • How to Leverage AI in your campaigns
  • Building your business social marketing team
  • Measure your social media outreach progress and improve your performance over time

Product Details

ISBN-13: 9781613084946
Publisher: Entrepreneur Press
Publication date: 06/03/2025
Series: Ultimate Guide
Sold by: Barnes & Noble
Format: eBook
Pages: 220

About the Author

Eric Butow, owner of Butow Communications Group (BCG), specializes in website development, online marketing, and technical writing services. Eric has 43 authored or co-authored books, including Ultimate Guide to Social Media Marketing and Instagram for Business for Dummies. He also teaches networking and computing courses. When he is not working, Eric enjoys spending time with friends, exploring Jackson's historic Gold Rush town, and assisting his mother with her daycare business. Eric is based out of Jackson, California.
Stephanie Garcia, a live video strategist, helps brands and entrepreneurs elevate their presence. With 15 years of ad agency experience, Stephanie's expertise in digital marketing has guided numerous clients to success on the Fascination Fast Track™. Recognized by prestigious institutions and awarded by industry leaders, Stephanie is the co-author of Ultimate Guide to Social Media Marketing and hosts the popular show "Lights, Camera, Live." She resides in San Diego, California.

Roberto Blake is a Creative Entrepreneur Public Speaker and Founder of Awesome Creator Academy. Roberto is one of the leading educators in the Creator Economy and monetizing online content. He has grown an audience on YouTube of over 500,000 subscribers, and directly coached hundreds of content creators, helping them build brands and businesses online. Roberto is truly creative at heart and has produced and edited over 1500 videos in his career, written hundreds of articles, and broadcast over 1000 live streams. Roberto live in Atlanta, Georgia. 


Amanda Robinson is the founder of The Digital Gal. She is widely sought after in the digital marketing industry for her knowledge and experience as a Facebook Ads expert. She advises Social Media Examiner’s membership group, the Social Media Marketing Society, with over 2,000 entrepreneurs and digital marketers. She is regularly featured as a guest on digital marketing podcasts and speaks both on stage and in workshop settings on everything from Facebook Ads and Analytics to Messenger Marketing Chatbots. In recent projects, Amanda was a key player in #RoadToSocial, a Social Media Road trip across the US Midwest covering 3 back-to-back digital marketing conferences with 1.9M reach and 20.3M impressions on the #RoadToSocial content. Amanda’s real flair for digital marketing comes with her hands-on experience with extreme deep dives into data analysis focusing on analytics, SEO, ad targeting, split testing, and ways to make your marketing dollars more efficient. Amanda lives in Victoria, Canada. 

Table of Contents

Foreword Andrew Pete, founders of andrewandpete.com vii

Preface ix

What to Expect in This Book x

Chapter 1 The Power of Social Media 1

Being Social on Social Media 3

How Online Relationships Benefit Offline 4

Chapter 2 Understand Today's Social Networks 7

Facebook 8

LinkedIn 11

YouTube 14

Instagram 16

Twitter 19

WhatsApp 21

Pinterest 22

Snapchat 25

Reddit 26

TikTok 29

Chapter 3 The Roles of Social Media and Content Marketing 33

Social Sharing 34

Authority Building 35

Broadcast Teaching 38

Influencer Marketing 39

Dark Social Media 40

Paid Social Media 41

At the End of the Day 41

Chapter 4 Craft Your Social Media Strategy 43

Determine Your Strengths 44

Determine Your Assets 44

Determine Your Goals 46

Determine Your Plan 47

Chapter 5 Understand Today's Format Types 57

Graphic Requirements 58

Photos in Your Posts 63

Social Network Icon Rules 66

Video Requirements 73

Link Requirements 81

Chapter 6 Create Images for Social Media 85

Determine Image Criteria 86

How to Find Great Images 87

Social Media Imagery Best Practices 89

Recommended Tools 92

Chapter 7 Create Video for Social Media 97

Why Video Is Effective 98

Publishing and Broadcasting Social Video 100

Live Video Tactics 102

Recorded Video Tactics 104

Short vs. Long Videos 104

Video Gear 105

Video Best Practices 106

Chapter 8 Leverage Chatbots and Automation 109

Chatbots Defined 110

How to Start Your First Chatbot 116

Chapter 9 Leverage Paid Social Media 123

Google Ads 123

Facebook Ads 124

The Power of Search + Remarketing 125

Other Platforms 126

Wrapping Up 132

Chapter 10 Leverage Influencer Marketing 133

What Influencer Marketing Really Means 134

How to Identify Influencers to Work With 135

How to Spark Relationships 137

How to Work with Influencers 140

Influencer Marketing Administrative Details 143

What Influencer Marketing Success Looks Like 144

Chapter 11 Repurpose and Reuse Social Content 147

Technique 1: Live Video 148

Technique 2: User-Generated Content 149

Technique 3: Embedded Social Media Posts 150

Technique 4: Turn Discussions Into Blog Posts 151

Technique 5: Ask Questions 151

Chapter 12 Build Your Marketing Team 153

Internal vs. External Team 154

Team Roles 155

Assembling Your Team 157

Team Documentation and Support 158

Recommended Tools 159

Chapter 13 Measure Success 161

Understanding Analytics 162

Qualitative Metrics 164

Quantitative Metrics 164

Tools 172

What's Next 175

Chapter 14 Adapt to a Changing Medium 177

Follow the Path 178

Take a Beat 179

Have a Go 179

Get on Board 182

Correct the Course 183

Appendix

Resources 185

Editing Images 185

Social Media Blogs and Bloggers 185

Social Media Communities 186

Social Media Management Tools 186

Sourcing Images 186

For More Reading 187

Glossary 189

About the Authors 201

Eric Bucow 201

Jenn Herman 201

Stephanie Liu 202

Amanda Robinson 202

Mike Allton 203

Index 205

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